Beyond79, LLC · Boca Raton, Florida
Where Precious Metals Expertise Meets Innovation.
Beyond79, LLC is a U.S.-based consumer technology and precious metals company that develops and operates trusted online brands specializing in the secure evaluation, acquisition, and recycling of precious metals and other valuable consumer assets. Through its flagship brands, Sell Your Gold and Recycle Platinum, Beyond79 helps consumers and businesses across the United States securely sell gold, silver, platinum, jewelry, coins, bullion, diamonds, luxury watches, and specialized platinum materials using technology-enabled mail-in appraisal services.
Customers Served
Across both brands
Paid to Customers
Customer Reviews
Combined Industry Experience
Across our team
Who we are
Decades of Experience. A Modern Approach to Precious Metals.
Beyond79 is a technology-driven company with deep roots in the precious metals industry. Our capabilities span precious metals evaluation, ecommerce, digital marketing, technology, secure logistics, customer experience, and large-scale operations.
Through our consumer brands, we have helped move a traditionally local, in-person transaction online, creating platforms that serve customers nationwide while maintaining the expertise, security, and personal service expected when handling valuable materials.
Our Brands
Beyond79 owns and operates two trusted online precious metals brands, each serving a distinct purpose within the precious metals industry. Sell Your Gold is our flagship consumer brand and a leading Online Precious Metals Buyer, helping customers across the United States sell gold, silver, platinum, jewelry, coins, bullion, diamonds, and luxury watches through a secure mail-in appraisal process. Recycle Platinum specializes in the evaluation and purchase of platinum, platinum jewelry, and industrial platinum materials. Together, our brands reflect Beyond79's commitment to expertise, transparency, security, and innovation in online precious metals buying.
Our expertise
Decades of Precious Metals Expertise, Built for Today
Precious Metals & Valuation
Decades of precious metals expertise and professional testing support accurate, market-based evaluations.
Ecommerce & Precious Metals Technology
Technology supports every stage of the online precious metals buying process, from appraisal kits through evaluation, offers, and payment.
Secure Precious Metals Logistics
Insured shipping, tracking, documented handling, and secure operations help protect customer valuables throughout the transaction.
Consumer Experience & Acquisition
Customer-focused technology, content, and data help make the online selling process clear, transparent, and easy to navigate.
Our story
Built on Experience. Evolving Through Innovation.
Beyond79's roots span entrepreneurship, technology, ecommerce, and the precious metals industry. Established in 2014, Beyond79 began with the acquisition of Sell Your Gold and Recycle Platinum and has since invested in advanced appraisal technology, secure logistics, ecommerce innovation, and customer experience to help consumers and businesses across the United States sell precious metals with confidence. Today, Beyond79 powers trusted online brands that simplify the secure evaluation and purchase of gold, silver, platinum, jewelry, coins, bullion, diamonds, luxury watches, and specialized platinum materials.
View Our Timeline
-
2009
Sell Your Gold & Recycle Platinum Founded
Sell Your Gold and Recycle Platinum were founded to provide more convenient ways to sell precious metals online. Sell Your Gold was created to serve consumers selling a broad range of precious metals and valuables, while Recycle Platinum developed a specialized focus on platinum and platinum-containing materials.
-
2014
Beyond79 Established & Acquires Sell Your Gold and Recycle Platinum
Beyond79 was established in 2014 and acquired Sell Your Gold and Recycle Platinum, beginning the next phase of growth for both brands through investments in technology, secure logistics, ecommerce, customer experience, and precious metals expertise.
-
2014–Present
Growth
Over the past decade, Beyond79 has continued to expand its technology, appraisal capabilities, secure operations, and precious metals expertise while growing Sell Your Gold into its flagship online precious metals buying brand and expanding Recycle Platinum's specialized capabilities in the platinum market.
-
Today
Trusted Online Precious Metals Brands
Today, Beyond79 operates its flagship brand, Sell Your Gold, and its specialized platinum brand, Recycle Platinum. Together, the brands serve consumers and businesses across the United States and have served more than 225,000 customers and paid over $175 million for precious metals and other valuables.
Responsibility
Responsible Business Starts With Trust.
At Beyond79, trust is the foundation of every brand we build and every customer experience we create. Our commitment to transparency, customer protection, responsible business practices, and accountability guides everything we do.
Trust & Standards
Built on transparent processes, accurate evaluations, ethical business practices, and a commitment to protecting every customer.
Privacy & Security
Safeguarding customer information and valuable property through secure technology, controlled processes, and responsible data practices.
Integrity & Compliance
Operating with integrity, regulatory compliance, transparency, and a customer-first approach across every stage of the business.
Sustainability & Circular Economy
Supporting the responsible recovery and reuse of precious metals by helping valuable resources return to productive use through the circular economy.
Looking Ahead
Experience That Continues to Evolve.
Beyond79 continues to advance the online precious metals selling experience through technology, industry expertise, trusted operations, and a continued focus on the customer.